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Front-End

Developed in React

Website Case Study

APC Advertiser Case Study

Tech Stack & Tools We Used:

UI/UX Design

Crafted in Figma

Front-End

Developed in React

Back-End

Developed in JS

Project Overview:

The client needed a dashboard where users could track key business metrics such as performance over time. The previous design was cluttered, difficult to navigate, and lacked modern data visualization tools, which hindered decision-making.

Key Features:

  • Ad & Playlist Management:

Manage ad playlists with easy editing and custom screen scheduling.

  • Ad & Playlist Management:

Manage ad playlists with easy editing and custom screen scheduling.

  • Ad & Playlist Management:

Manage ad playlists with easy editing and custom screen scheduling.

Before
After

Problems facing

  • System Integration Issues

Challenges in seamlessly integrating hardware with software for real-time ad tracking.

  • Data Synchronization

Ensuring smooth data synchronization across multiple screens and devices.

  • Scalability Concerns

Ensuring the platform scales smoothly with increasing screens and users.

Solutions we provide

  • Seamless Integration:

Used middleware to connect hardware and software for seamless real-time ad tracking.

  • Optimized Data Synchronization:

Leveraged cloud solutions for fast, reliable syncing across screens.

  • Enhanced Real-Time Analytics:

Applied caching and compression to ensure quick performance tracking despite network issues.

  • Scalability Solution:

Implemented microservices and cloud infrastructure for effortless scaling.

Project timeline

Leveraged cloud solutions for fast, reliable syncing across screens.

Empathize Phase 2

Our goal was to understand the challenges faced by ad managers and operators managing screens across multiple locations.

  • User Research & Key Insights
Difficulty in Real-Time Screen Monitoring

Users struggled with tracking screen health and ad playback status across locations.

Manual & Unorganized Ad Scheduling

Many users were manually assigning ads to screens, wasting time and leading to errors.

Poor Media Asset Management

Users faced frustration uploading and managing images, videos, and banners separately.

  • Solutions to Address User Pain Points
Live Screen Tracking via Interactive Map

Users struggled with tracking screen health and ad playback status across locations.

Centralized Playlist Scheduling

The playlist manager allows users to organize content and schedule it per screen with full control.

All-in-One Media Library

We built a centralized media hub where all file types can be uploaded and assigned easily.

  • Inefficient Reporting & Monitoring

Users struggled to track real-time ad playback across various locations in the APC Advertiser Dashboard. Without a streamlined scheduling system and centralized media management, delays and errors in ad updates were frequent. Additionally, the lack of robust role-based access control disrupted workflows and weakened security.

Quality Researched was Good?
Is Interviews going Good?
2. Interviews Conducted to these gender listed below:
Male
62%
Female
38%
4. In the interview Questions we asked based on Experience:
Graffiti design
30%
Marketing and public relations
52%
Teaching and training
13%
Information technology
80%
Management and Organization
90%
Social work and psychological assistance
19%
Health and medical care
10%
Education Field
21%
Other
39%
1. Interviews Conducted to these aged gender listed below:
under 18 years old
70%
18 - 30 years old
40%
31 - 50 years old
40%
More than 50 years
70%
2. Interviews Conducted to these gender listed below:
Male
62%
Female
38%
3. In the interview Questions we asked based on interest:
Help with an important issue
58%
Learn new skills
44%
Meet new people
37%
Feeling complacent
68%
Others
42%

Competitor Analysis

To create a fast, scalable, and intuitive platform, we leveraged React for the front-end and Node.js for the back-end.

Features
Mobile Booking
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Progress Tracking
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Digital Certificate
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Video Tutorials
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Chat with Instructor
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Branding Colors

Typography

Primary font

Secondary

ROBOTO

Aa

Inter

Aa

Our Final Outcome

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We design for Growth

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